About

Nuclear engineer
turned growth technologist

I'm Jaime López, based in Helsinki. I started my career designing reactor systems, then spent a decade building marketing and revenue engines for B2B technology companies. That unusual path shapes how I think about growth: systematically, with precision, always asking why before how.

Through LBP, I take on selective advisory work that lets me dig deep into transformative challenges. I also build my own ventures in spaces I find compelling. Whether fractional CMO, AI adoption advisor, or board member, I bring the same engineer's rigor to every engagement.

Jaime López
Philosophy

What I believe

After years of building in different environments, certain principles have proven essential. They guide how I approach problems, how I work with teams, and what I expect from myself.

01

Engineer First

I approach every challenge with an engineer's mindset: systematic, data-driven, focused on root causes. Instinct is validated with evidence.

02

Outcome Obsessed

Vanity metrics are noise. I focus on the numbers that matter: pipeline, revenue, efficiency. If it doesn't move the business forward, why do it?

03

Hands-On

I don't deliver slide decks and disappear. I embed with your team, build alongside you, and transfer knowledge. Partnership, not dependency.

Experience

Where I've
built

2024–Present

Head of Marketing & Revenue

Ververica

Leading marketing and revenue operations at the creators of Apache Flink. Building go-to-market strategy for real-time data infrastructure.

2021–2024

Senior Director, Global Campaigns

Aiven

Scaled demand generation and campaign operations during hypergrowth phase. Built pipeline engine supporting Series D and beyond.

2013–2021

Various Leadership Roles

Wärtsilä

Eight years spanning technical engineering to commercial leadership in maritime and energy sectors. Led global marketing initiatives and digital transformation projects.

Ongoing

Founder

Lopez Business Performance

Selective advisory for transformative projects. Fractional CMO, AI adoption, revenue architecture for growth-stage B2B companies.

Let's Talk

Let's build something
worth talking about.

I take on a limited number of advisory and fractional engagements. Only projects where I can make a real difference. If you're navigating growth, AI, or revenue challenges in a technical B2B environment, let's talk.