Jaime López
Director of Product Excellence · Builder · Speaker
Nuclear engineer turned growth technologist with over a decade transforming marketing and revenue operations at top B2B and SaaS companies. Deep technical expertise at the intersection of AI, data science, and marketing operations. Based in Helsinki, working globally.
Professional
career
Over a decade of progressive leadership spanning engineering, marketing, and product roles.
Director, Product Excellence
Leading Product Excellence, the strategic bridge between product innovation and market leadership in real-time streaming data. Reporting to CPO.
- Product Marketing: positioning, competitive strategy, and launch execution
- Technical Architecture & Product Strategy: Apache Flink expertise, reference architectures, and roadmap input
- Field CTO: customer-facing technical leadership and strategic deal support
Head of Marketing
Built the marketing function from scratch and drove it to top-quartile cost efficiency within one year. Responsible for demand generation, content, SEO, brand, and marketing operations.
- Increased MQL volume by 61% YoY while cutting cost per MQL by 58%
- 94% organic + direct traffic growth YoY; 140% increase in branded search
- 11 page-1 keyword rankings built from zero
- Built operational infrastructure from scratch: HubSpot automation, lead scoring, attribution, and performance dashboards
Senior Director, Marketing Operations
Led an 11-strong Marketing Operations team spanning MarTech, RevTech, Web, Design, and Analytics at the open-source data infrastructure unicorn.
- 12x growth in marketable contacts; 3x growth in organic traffic; 5x growth in marketing-sourced pipeline
- Full ownership of marketing and sales technology stack and multi-million-dollar budget
- Full re-architecture and redesign of aiven.io; organic conversion rate improved from 8% to 14%
- Co-led marketing and sales integration of acquired company
- Keynote speaker at global conferences on AI in Marketing
Various Leadership Roles
Eight years spanning technical engineering to commercial leadership in maritime and energy sectors. Led global marketing initiatives and digital transformation projects at the industrial technology giant.
- Global marketing initiatives and digital transformation
- Engineering-to-commercial career transition
- Maritime and energy sector expertise
Founder
Selective advisory for transformative projects. Fractional CMO, AI adoption advisory, revenue architecture, and board roles for growth-stage B2B companies.
- Fractional CMO engagements
- AI adoption and implementation advisory
- Revenue architecture and MarTech stack design
Academic
background
M.Sc. (Tech) in Energy Engineering
MicroMasters in Statistics and Data Science
Recognition
Inducted into the inaugural class of Salesforce Marketing Champions as a top Pardot expert worldwide.
Skills &
competencies
Leadership
Technical
Marketing & Revenue
Domain
Things I'm
building
Beyond advisory work, I build products in spaces I find compelling.
Sulci
BetaUniversal AI Context Layer
Personal context infrastructure that captures knowledge from every AI interaction and makes it available everywhere. MCP server, API proxy, and REST API for persistent AI memory.
AISGuardian
LiveBaltic Sea Maritime Security
Real-time maritime surveillance system processing 5,000 AIS messages per second to detect threats to critical undersea infrastructure. Detected the FITBURG cable-severing incident.
SafkaSeula
LivePet Food Allergen Filter
Finnish-language web app helping pet owners find safe food by filtering 500+ products by allergens, ingredients, and nutritional targets.
Conference
appearances
Internationally-recognized speaker with experience at leading industry conferences covering topics in marketing operations, AI, data science, and growth strategy.
Typical Topics
Let's work together
Whether you need a fractional CMO, AI advisory, or a speaker for your next event, I'd love to hear from you.
Let's build something
worth talking about.
I take on a limited number of advisory and fractional engagements. Only projects where I can make a real difference. If you're navigating growth, AI, or revenue challenges in a technical B2B environment, let's talk.