Writing on growth,
AI, and building
Practical thinking from the work. Revenue systems, AI adoption, what actually moves the needle in B2B — written for people who have to execute, not just advise.
Are we entering a Golden Age of Learning?
For almost all of human history, if you wanted to know something, you had to be physically close to someone who already knew it. Knowledge lived in the head of an elder, the scroll of a priest, the ledger of a guild master, and getting at it meant proximity, permission, status and usually money. That arrangement held, in one form or another, for thousands of years. It is collapsing right now, in front of us, and most people haven't quite registered how strange that is.
The April 2025 Blackout and What Real-Time Data Could Have Done
I studied energy engineering before I ever touched a line of code. I spent years thinking about power grids, frequency stability, and what happens when large amounts of generation disappear from the network in seconds. Then I spent the next decade building data infrastructure for some of the largest technology companies in the world. On April 28, 2025, those two worlds collided in a way that was genuinely hard to watch.
Building HormuzWatch: Real-Time Intelligence at the Strait of Hormuz
Twenty-five percent of the world's seaborne oil and twenty percent of its LNG pass through a strait that is 33 kilometres wide at its narrowest point, and when something goes wrong there, the whole world feels it within hours. I wanted to build a system that could see it happening in real time.
Context Is the Moat: Why I Built My Own AI Memory Layer
After a year of building seriously with AI assistants, I came to a conclusion that took longer to articulate than it did to feel: the real competitive advantage in AI-augmented work is not which model you use, it is the accumulated context you bring to it. I built Sulci to own mine.
RevHunt: Building an AI Sales Tool From Scratch
RevHunt started as a practical problem: sales teams spending hours on prospect research that goes stale fast. It ended up being something more valuable than the tool itself — my first complete end-to-end build with AI assistance, and the experience that set the course for a move into product.
SafkaSeula: Building a Finnish Pet Allergen Checker
Finnish pet owners trying to find food for allergic animals face a genuinely annoying problem: ingredient lists are long, allergen information is not standardized, and the tools that exist are either English-only or require manual cross-referencing. SafkaSeula was built to solve exactly that.
Let's build something
worth talking about.
I take on a limited number of advisory and fractional engagements. Only projects where I can make a real difference. If you're navigating growth, AI, or revenue challenges in a technical B2B environment, let's talk.