Writing on growth,
AI, and building
Practical thinking from the work. Revenue systems, AI adoption, what actually moves the needle in B2B — written for people who have to execute, not just advise.
The Advantage of Being Small in a World Ruled by Giants
This morning I logged into a government health service, a pension portal, and my insurer, and I authenticated all three with my bank credentials. No new account, no password reset, no form, no visit. The bank vouches for who I am and every service in the country accepts the vouching. I moved through three institutions in the time it takes to describe it, and I did not think of it as remarkable, because here it is not. It is just how you log in.
Attention Was Maybe Not All We Needed
I did not expect to open a frontier model paper in 2026 and recognize the equations. Not the architecture diagrams or the scaling curves, the actual equations. I last met that structure as an engineering undergraduate, writing a thesis on stochastic forecasting of solar output with Kalman filters. Fifteen years later the same linear state space model, renamed a selective state space model, is the most credible challenger to the transformer.
Stop buying billable hours
The billable hour has been pronounced dead so many times that the obituaries form their own genre. The value pricing movement has been writing them since the 1980s, bar associations join in every decade or so, and every few years a major firm announces a bold move to fixed fees that quietly reverts within two budget cycles. Through it all, the six-minute increment kept its grip on consulting, law, accounting, and agencies. I think the current obituary is the real one, not because the critics finally won the argument, but because the thing the hour was measuring has stopped existing.
When Money Stops Meaning Anything
Elon Musk owns more than 4.8 billion shares of SpaceX. Between the company's debut at $162 last Friday and Tuesday's open at $219, each one gained $57. Do the arithmetic and you land on a figure your intuition just slides off: $274 billion, in four trading days.
If You Can Bill It, You Can Ban It
On June 12 at 5:21pm Eastern, the US government ordered Anthropic to cut its two most capable models off from every foreign national, anyone who is not a US person, wherever they were. There was no clean way to enforce that selectively, so Anthropic switched Fable 5 and Mythos 5 off for everyone, everywhere. The most capable commercial models in the world, pulled because they were too good at fixing code.
Code was the easy part all along. What's next for Open Source?
Ask a code agent to fork an open source project, rename it, restructure it, and adapt it to your preferences, and it will hand you the result before the coffee has cooled down. What used to take a motivated engineer three months of evenings now takes one prompt and an afternoon of review. The instinctive conclusion is that open source is about to explode, because if anyone can build anything, surely we get more of everything.
Are we entering a Golden Age of Learning?
For almost all of human history, if you wanted to know something, you had to be physically close to someone who already knew it. Knowledge lived in the head of an elder, the scroll of a priest, the ledger of a guild master, and getting at it meant proximity, permission, status and usually money. That arrangement held, in one form or another, for thousands of years. It is collapsing right now, in front of us, and most people haven't quite registered how strange that is.
The April 2025 Blackout and What Real-Time Data Could Have Done
I studied energy engineering before I ever touched a line of code. I spent years thinking about power grids, frequency stability, and what happens when large amounts of generation disappear from the network in seconds. Then I spent the next decade building data infrastructure for some of the largest technology companies in the world. On April 28, 2025, those two worlds collided in a way that was genuinely hard to watch.
Building HormuzWatch: Real-Time Intelligence at the Strait of Hormuz
Twenty-five percent of the world's seaborne oil and twenty percent of its LNG pass through a strait that is 33 kilometres wide at its narrowest point, and when something goes wrong there, the whole world feels it within hours. I wanted to build a system that could see it happening in real time.
Context Is the Moat: Why I Built My Own AI Memory Layer
After a year of building seriously with AI assistants, I came to a conclusion that took longer to articulate than it did to feel: the real competitive advantage in AI-augmented work is not which model you use, it is the accumulated context you bring to it. I built Sulci to own mine.
RevHunt: Building an AI Sales Tool From Scratch
RevHunt started as a practical problem: sales teams spending hours on prospect research that goes stale fast. It ended up being something more valuable than the tool itself — my first complete end-to-end build with AI assistance, and the experience that set the course for a move into product.
SafkaSeula: Building a Finnish Pet Allergen Checker
Finnish pet owners trying to find food for allergic animals face a genuinely annoying problem: ingredient lists are long, allergen information is not standardized, and the tools that exist are either English-only or require manual cross-referencing. SafkaSeula was built to solve exactly that.
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I take on a limited number of advisory and fractional engagements. Only projects where I can make a real difference. If you're navigating growth, AI, or revenue challenges in a technical B2B environment, let's talk.